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Reach new businesses as they launch

Every day, Wave's AI finds new businesses, some before they open, enriches them with contacts, location, category and labels, and delivers a weekly bulletin matched to what you sell.

By submitting, you agree to our Terms of Use and acknowledge our Privacy Policy. You can unsubscribe at any time.

  • Free 2-week trial: 2 bulletins
  • No credit card required
  • Category exclusivity available
app.waveone.io/bulletinsapp.waveone.io/sequences Sample data

Demo with sample data: a weekly Wave bulletin with 486 new businesses discovered this week. A salesperson calls a café and logs a booked meeting, then adds the businesses to an email sequence that writes each one its own email, and opens a reply.

Daily

new businesses found every day, delivered weekly or monthly

Hours

of manual prospecting your reps no longer have to do

100%

newly opened or tech-renewing businesses, never a stale database

14 days

to try Wave free: see your first 50 new businesses, no credit card needed

Every week we track new openings across the entire food & hospitality market

Sample openings with masked data

Last week on Wave

Wave discovered – new businesses last week

Worldwide, in every food and hospitality category.

Live data……

Updated every Monday

      Data and privacy

      Where our data comes from, and how we handle it

      It's the first question most teams ask. Wave works only with information businesses publish about themselves, shows the source of every detail and is built with GDPR, KVKK and US state privacy laws in mind.

      • Only what businesses publish

        We use what businesses share publicly about themselves: their own websites and public business profiles, such as their social media pages. Open map data places the address on a map.

      • No bought lists, no sensitive data

        We don't buy contact lists or use leaked data, and we don't collect sensitive information such as health or religion. Most of what we hold is about businesses, not people.

      • The source of every detail

        Every phone number and email address in your bulletin shows where the business published it, so your team can always answer "where did you get my number?"

      • A clear legal basis

        We process business contact data for B2B sales under legitimate interest, a legal basis in both GDPR and KVKK, weighed against people's rights. Details are in our Privacy Policy.

      • Removal with one form

        Any business can ask to be removed at waveone.io/remove. Once removed, it's left out of every new bulletin and Wave's customers can't email it through Wave.

      • Your data stays yours

        Businesses and notes your team adds are never shared with other customers or added to anyone's bulletin. Our servers are in Germany, in the EU, and every connection is encrypted.

      Questions about data or privacy? Write to [email protected]

      Category exclusivity

      Leads you don't share with your competitors

      A new business often hears from several suppliers selling the same thing. With category exclusivity, we deliver the new businesses in your market to one company in your sales category, so your call stands out instead of being one of many.

      • Works for any sales category

        Coffee, packaging, kitchen equipment, software, insurance: exclusivity is set per category and country, so other categories don't affect yours.

      • The yearly plan, priced per market

        Exclusivity isn't part of Pro. It comes with the yearly Exclusive plan, which locks your sales category in a country for you, priced per market and subject to availability.

      Custom pricing · subject to availability
      Why new businesses

      New businesses buy more. So that's all we track.

      In their first months, new businesses buy almost everything: ingredients, equipment, POS, packaging, cleaning supplies, insurance, marketing. Their suppliers aren't chosen yet. Other data providers sell access to millions of established companies already locked into vendors. Wave focuses on new businesses, when they're most likely to say yes.

      • An open buying window

        New businesses are actively choosing suppliers and tools in their first 90 days.

      • Be first, not fifth

        Reach them before your competitors even know they exist.

      • Warmer conversations

        Real, current needs mean higher conversion and shorter sales cycles.

      Buying intent by business age Illustrative
      Wave window first 90 days Opening 3 mo 6 mo 12 mo 24 mo+ Established companies: vendors already chosen
      Wave vs. contact databases

      Wave vs. ZoomInfo, Apollo.io & Cognism

      They sell access to databases of companies that already exist. Wave finds new businesses as they launch, while they're still setting up.

      Criteria ZoomInfo Apollo.io Cognism Contact databases Built for new businesses
      Who's in the data Millions of companies that already exist New, opening-soon or tech-renewing businesses from the last few weeks
      Exclusivity Any subscriber, including your competitors, can get the same contacts Category exclusivity available, priced per market
      When you reach them Often after suppliers are already chosen As they launch, some before they open
      Pricing Per-user licences plus credits per contact Simple plans, no per-seat pricing, no per-contact credits
      Workflow Search and build lists yourself Matched leads delivered to you every week
      Buying intent Third-party online research signals Setting up a business means real, immediate needs
      Built for Prospecting established B2B accounts Selling to new SMBs, HoReCa and food businesses

      Based on publicly available product and pricing information, October 2026. ZoomInfo, Apollo.io and Cognism are trademarks of their respective owners. Wave is not affiliated with them.

      How it works

      From new opening to ready‑to‑call lead

      Our AI pipeline does the research your reps used to do by hand, every single day.

      Scanning the web for new openings, every day

      Bluebonnet Coffee HouseNew business · found 3 days ago
      Enriching Verified
      • Phone+1 (512) •••-••27
      • Emailinfo@••••bluebonnetcoffee.com
      • Website••••bluebonnetcoffee.com
      • Social@••••bluebonnetcoffee
      • AddressS Congress Ave, Austin, TX
      • LabelsSpecialty coffeeSeats 40+
      Your ideal customer: specialty cafés & boutique hotels in Austin
      Match
      • CategorySpecialty café
      • LocationAustin, TX
      • Found3 days ago
      • SignalsSeats 40+ · takeaway
      Bluebonnet Coffee House added to this week's bulletinPriority
      Your Week 41 bulletin is ready128 new businesses matched to what you sell
      now
      Bluebonnet Coffee HouseCafé · Austin, TX
      Harlow House HotelHotel · Nashville, TN
      Rise & Crumb BakeryBakery · Portland, OR
      Calling Bluebonnet Coffee House…
      The Wave platform

      Everything your team needs to act in one click

      Subscribers get access to the Wave platform: open bulletins, contact leads, collaborate with teammates and sync everything to your CRM.

      Fresh leads, delivered weekly or monthly

      Tell us what you sell and where. Every bulletin lists only new businesses that match. No searching, no list-building.

      • Filter by category, city, district and labels
      • Full contact and address details, with the source of every contact
      • Opening status, priority and buying signals
      Wave Weekly · Week 41Your HoReCa bulletin is ready
      New
      128new businesses
      34cafés
      27restaurants
      19bakeries
      Bluebonnet Coffee HouseAustin, TX3 days
      Harlow House HotelNashville, TN5 days
      Rise & Crumb BakeryPortland, OR6 days
      Open bulletin
      Who it's for

      Built for companies that sell to new businesses

      If new SMBs need what you sell, Wave finds them for you as they launch. Pick yours to request a free bulletin built around it.

      "Every new restaurant and café in Austin this week."

      "New specialty cafés and hotels that need a coffee partner."

      "New bakeries and cloud kitchens setting up their kitchens."

      "Every new venue that needs a POS, booking or delivery tool."

      "New takeaway, fast food and patisserie openings."

      "Hotels, restaurants and markets opening this month."

      "New businesses launching with a website and social presence."

      "New SMBs that need accounts, policies and connectivity."

      Integrations

      Works with the tools you already use

      Keep your team's workflow. Send Wave leads to your CRM, spreadsheets and inbox without copy-paste.

      • Direct push to HubSpot and Pipedrive
      • CRM-ready Excel / CSV for Salesforce, Zoho and Dynamics
      • API and webhooks on the Exclusive plan
      Wave
      HubSpot Salesforce Pipedrive Zoho CRM Excel WhatsApp Sheets Outlook Gmail
      Pricing

      Simple plans. Start with 2 free weeks.

      Try Wave free for 14 days. Your price depends on what you sell and where, never on how many contacts you open.

      Trial

      We prepare your first 2 bulletins.

      $0

      14 days free (2 bulletins)

      • 1 lead: your sales category and countries
      • 2 bulletins, the first one right away
      • The first 50 businesses of each bulletin in full
      • Click to call & email
      • CSV export
      • No credit card required
      • Stays free after the trial, as your CRM
      Recommended

      Pro

      Fresh opening data for sales teams, matched to what you sell.

      from$99

      per month, billed monthly

      • Extra business categories and countries, priced on request
      • No per-seat pricing, no contact credits
      • Weekly or monthly bulletins
      • Full contact & address details, with the source of every contact
      • Custom filters: category, city, labels
      • Email sequences with suppression, opt-out and sending limits
      • HubSpot & Pipedrive push, CRM-ready exports
      • Up to 5 teammates

      Exclusive

      The yearly plan. Lock your category in your country: rivals don't get these leads from Wave.

      Custom

      Yearly plan, priced per market

      • Everything in Pro
      • Your sales category in your country, only for you
      • Multiple countries or worldwide
      • Unlimited teammates & roles
      • API, webhooks & custom integrations
      • Dedicated success manager

      Prices in USD, excluding taxes. Pro starts at $99 per month, billed monthly. Extra business categories and countries are priced on request. Exclusive is the yearly plan, with category exclusivity, priced per market and subject to availability. When a plan ends, your account stays free to use as a CRM.

      FAQ

      What teams want to know

      Can't find your answer? Our team is happy to walk you through a sample bulletin for your product.

      What is Wave?

      Wave is a B2B intent data company. We find new businesses every week, enrich them with contact, location, category and label data, and deliver the ones that match what you sell as a weekly or monthly bulletin.

      How do you find new businesses?

      Our AI scans the internet every day for signs that a new business has opened or is about to open. It then extracts and verifies contact details, address, category and labels for each business and records where each detail came from, so every lead in your bulletin is ready to use.

      What does the trial include?

      Request your free bulletin with your work email, and we prepare it and email you a link within one business day. It's a 14-day free trial (2 bulletins), with no credit card: 1 lead, with the first 50 businesses of each bulletin in full; the rest unlock when you move to Pro. When the trial ends, your account stays open for free, as your CRM.

      How much does Wave cost?

      Pro starts at $99 per month, billed monthly. Extra business categories and countries are priced on request. There's no per-seat pricing and no per-contact credits, and weekly and monthly bulletins cost the same. Exclusive is the yearly plan, with category exclusivity, priced per market. Prices are in USD, excluding taxes.

      What is category exclusivity?

      Category exclusivity comes with the yearly Exclusive plan: your company locks its sales category in a country, and no other company selling what you sell gets these businesses through Wave. Companies in other categories, such as a POS provider or a packaging supplier, can still receive the same businesses. Pro is monthly and not exclusive: other companies selling what you sell may receive the same businesses. Exclusive is priced per market and can cover multiple countries or the whole world.

      Can I cancel?

      Yes, by emailing [email protected]. Pro is monthly: cancel any time, and it ends at the end of the month you've paid for. The yearly Exclusive plan renews automatically: we email you a reminder 30 days before, and you can cancel or change it before the renewal date. An extra category or country you remove stops being billed from the next period. We don't refund partial periods, except where the law requires it.

      What happens when my trial or plan ends?

      Your account stays open, for free. Your businesses, notes, tasks, pipeline and team stay, and you can keep calling, emailing, exporting and pushing businesses to HubSpot or Pipedrive. You can also add businesses of your own, one by one or from a CSV or Excel file, and use Wave as your CRM. New bulletins and email sequences need Pro.

      Which sectors and countries do you cover?

      We're starting with HoReCa and food businesses: hotels, restaurants, cafés, bars, bakeries, markets, wholesalers and more. You can choose any country, and the Exclusive plan can cover the whole world.

      Can I import leads into HubSpot or my CRM?

      Yes. Every account pushes leads directly to HubSpot and Pipedrive, and exports CRM-ready Excel/CSV files for Salesforce, Zoho and others. The Exclusive plan also includes API and webhook access.

      Can Wave send emails for us automatically?

      Yes. Pro and Exclusive plans include email sequences sent from your own mailbox, with deliverability controls (verified addresses, sending limits and gradual warm-up), a suppression list and one-click opt-out honored across every sequence, and the source of every contact. You remain the sender and are responsible for following the rules that apply to your outreach.

      Where does your data come from, and how do you handle privacy?

      We work only with information businesses publish about themselves, on their own websites and public business profiles, and design our processes with GDPR, KVKK and US state privacy laws in mind. Every contact in your bulletin shows its source. Anyone can opt out or ask us to remove a business at any time with our removal form or by emailing [email protected]. See our Privacy Policy for details.

      Meet this week's new businesses.

      Leave your work email and we'll prepare your free 2-week trial: 2 bulletins.

      • Free 2-week trial: 2 bulletins
      • No credit card
      • Built with GDPR and US privacy laws in mind

      Prefer to talk first?

      First 2 weeks freeNo credit card required